Updated by Amy Thomas

At a glance

Type of assessment

Emotional Intelligence


Emotional perception, understanding and management


20 minutes


Candidates complete three ability-based, interactive assessments

Workplace outcomes

Improved leadership and customer satisfaction

Improved communication and teamwork

Recommended for

As a measure of emotional intelligence, Emotify is appropriate for any role but is especially important for jobs that require strong interpersonal, collaboration and leadership skills. 

Ideal for managers, future leaders, graduate recruitment, sales, customer service and roles that require emotional labour.


Emotify is an ability-based measure of emotional intelligence that assesses a candidate’s ability to accurately perceive, understand, and manage emotions. Emotify emphasises a world-class candidate experience and features engaging, interactive assessments that immerses candidates in typical work life scenarios. Research has shown that emotional intelligence, or EI, is associated with important work outcomes such as interpersonal effectiveness, collaboration and teamwork, motivation, and decision-making. 


Emotify provides a state-of-the art interactive and immersive format that’s engaging for candidates, while also motivating them to perform to the best of their ability.

It features three interactive assessments that measure a candidate’s ability to accurately perceive, understand and manage their emotions.

  • In Matching Faces, candidates need to quickly identify the emotion displayed on a person’s face. There are 30 rounds with a time limit of 3 seconds per round.
  • In Emotional Ties, candidates read a number of everyday situations and predict the types of emotional consequences that may arise as a result. There are 20 rounds with a maximum time limit of 1 minute per round.
  • In Emotions in Action, candidates need to indicate the most effective action to take to manage a range of emotions. There are 14 rounds with a maximum time limit of 1 minute per round. 


The three interactive assessments in Emotify measure three aspects of emotional intelligence:

  • Perceiving Emotion is measured through the Matching Faces assessment - this assessment measures a candidate’s ability to accurately perceive the emotion displayed by others.
  • Understanding Emotion is measured through the Emotional Ties assessment - this assessment measures the candidate’s ability to understand emotions.
  • Managing Emotion is measured through the Emotions in Action assessment - this assessment measures the ability to manage one’s own emotions, and also the emotions that others may be experiencing. 

Score Reports 

Emotify provides an overall score percentile. This percentile indicates how the candidate scored in comparison to our global norming group. For example, a percentile ranking of 86 means that an individual scored better than 86% of people who have taken this assessment. The Emotify score is produced from three separate mini assessments: Emotional Ties, Matching Faces, and Emotions in Action. The score reports also provide scores for the three sub scores: Perceiving Emotions, Understanding Emotions, and Managing Emotions. 

Candidate Experience 

The three interactive assessments provide a rich, immersive experience for candidates. Clean designs and a flawless user experience combine to create an experience appropriate for any age, role and industry. Candidate engagement is increased by providing real time, in-game feedback that indicates to the candidate how they are performing as they move through the tasks. Candidates can take Emotify on any device, and the assessment takes just 20 minutes to complete. 

Additional resources 

About Emotify

Get an overview of the Emotify assessment.

Sample Emotify Score Report

View the sample report available for the Emotify assessment.

Score Report Guide

A guide for interpreting the Emotify Score Report.

Workplace Insights Sample Report

You can choose to send candidates a feedback report once they complete Emotify. 

Information Brief

Get detailed information including the candidate experience and validity information on Emotify. 

Video Guide for interpreting score report

Watch the video on interpreting the Emotify score report

Case study: Emotify Helps Companies Hire Well-Rounded Team Players

Case study: Digital marketing agency predicts the success of call centre sales representatives

Case study: Large financial institution discovered relationships between cognitive ability, emotional intelligence and recruitment process performance

View case studies where Emotify helped organisations improve their recruitment process.

Your Questions About Emotify Answered

View the answers to some common questions about Emotify.

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