Leading with Develop

Updated by Amy Thomas

What traits are used in Develop? 

The traits used in Develop are: 

  • Achievement 
  • Assertiveness 
  • Competitiveness 
  • Conscientiousness 
  • Cooperativeness 
  • Extroversion 
  • Motivation 
  • Openness 
  • Patience 
  • Self-confidence 

These traits affect team dynamics and assessing them provides insights into individual work styles, communication preferences, and interaction preferences. More information on each of these can be found below

How do I interpret the graphical representations of each trait? 

The Develop tool visually represents each team member's tendencies on each personality trait using a scale divided into four quadrants, with their initials placed accordingly. This design provides a quick and clear view of where each person stands in terms of a specific trait. For example, let's examine the trait of Extroversion and how to interpret the associated scale. 

Individuals whose initials are positioned on the leftmost side of the scale tend to associate more with the 'Introverted' descriptor, suggesting a natural leaning towards introverted behaviours. Those whose initials are on the rightmost side of the scale are more likely to associate with the 'Extroverted' descriptor, indicating a propensity for extroverted behaviours. Team members with initials in the middle two quadrants are likely to associate with both descriptors to some degree, reflecting a mix of introverted and extroverted tendencies. 

It's important to recognise that while individuals may have a stronger association with the traits on one side of the scale, this does not exclusively define their behaviour. For example, a team member on the left side of the scale, who associates more with introversion, may still enjoy and engage in extroverted activities in certain contexts, and vice versa for those on the right side. The scale helps to identify which traits team members are more likely to characterise themselves with, while acknowledging the complexity and variability of personality. 

What information should I share with my team? 

As a leader using Develop, you should share information that helps your team understand the purpose and benefits of the personality assessment. Explain how the insights from the assessment will be used to improve self-awareness, communication, and collaboration within the team. It's important to emphasise that the goal is to enhance team dynamics, foster a supportive environment, and ultimately drive better performance and engagement. 

Ensure that the team understands the confidentiality and privacy aspects of the assessments and clarify how the data will be used within the organisation. Transparency about the process and its intended outcomes will help build trust and encourage active participation. 

General Tips for Communicating Results: 
  1. Emphasise Growth: Regardless of the score, highlight that every trait can be developed and that the tool is meant to identify areas for personal and professional growth. 
  2. Avoid Labels: Refrain from using labels that might pigeonhole individuals; instead, focus on behaviours and preferences. 
  3. Provide Context: Explain that the traits are one aspect of a multifaceted personality and that they interact with other traits to form a complete picture. 
  4. Encourage Self-Reflection: Invite individuals to reflect on how their scores might manifest in their work and what strategies they can employ to leverage their strengths and address challenges. 
  5. Promote Balance: Suggest that both high and low scores have their advantages and that a balanced approach can be beneficial in a team setting. 
  6. Highlight Team Dynamics: Explain how different scores can complement each other within a team, enhancing collaboration and performance. 

The traits


Left side (Impulsive) 

Right Side (Goal Oriented) 

Impulsive individuals embrace a flexible approach to commitments and are comfortable moving from one task to another to facilitate a new or different direction. They may need additional time or energy to concentrate on finishing tasks or to focus on one thing for an extended period. 

Goal oriented individuals tend to be consistent in fulfilling their responsibilities and commitments, find concentration and learning easy, and are often driven by the satisfaction of achievement, with a self-perception of having the potential for success. 


Left side (Deferential) 

Right side (Forceful, Dominant) 

Deferential individuals prefer to keep their thoughts and opinions private and tend to defer to others when it comes to making group decisions.

Forceful and dominant individuals are inclined to communicate their thoughts and opinions openly and with clarity. They are adept at persuading others to adopt their perspectives or decisions. 


Left side (Relaxed) 

Right side (Competitive) 

Relaxed individuals are less competitive in their approach and are more likely to compromise or seek mutually acceptable outcomes, rather than competing to win.   

Competitive individuals are driven by a strong desire to win and a determination to outdo others. They are likely to prefer situations where they can directly compete and strive to be the best, often viewing their success in relation to their peers.  


Left side (Spontaneous, Laid-Back) 

Right side (Dependable, Self-Disciplined) 

Spontaneous and laid-back individuals exhibit flexibility in their approach to tasks and may prioritise adaptability over strict adherence to plans or schedules. They often value the freedom to approach work in a spontaneous and fluid way rather than a tightly structured or detail-oriented way. 

Dependable and self-disciplined individuals display a preference for organisation and methodical processes. They tend to appreciate well-defined plans and may give considerable attention to detail. A respect for rules and a structured approach to tasks are common traits, reflecting a disposition that favours order and predictability in their methods. 


Left side (Aggressive, Independent) 

Right side (Accommodating) 

Aggressive and independent individuals tend to concentrate on achieving their personal goals, often acting with a high degree of independence. They may take forthright steps to advance their own interests, even if it means making decisions that are not widely popular or that diverge from the interests of the others. 

Accommodating individuals are attuned to the needs and interests of their colleagues. They tend to value harmony and teamwork, frequently putting the group's objectives ahead of their own personal ambitions.  


Left side (Introverted) 

Right side (Extroverted) 

Introverts often display a preference for solitude or small group interactions. They may find comfort in quieter settings and typically have a select group of close acquaintances, valuing deep and meaningful connections. 

Extroverts prefer roles that involve significant interaction with others. Their outgoing demeanour can lead them to be influential and noticeable in various group interactions.  


Left side (Easy-going) 

Right side (Driven, Committed) 

Easy-going individuals approach tasks casually, and project an easy-going attitude. They value maintaining a manageable workload and may also wait for a clear understanding of what a task entails before getting started. 

Driven and committed individuals engage with tasks promptly, often displaying initiative and a self-starter attitude. They are less likely to procrastinate, tending to be active even when tasks are not particularly enjoyable or closely aligned with their interests. 


Left side (Conventional, Traditional) 

Right side (Experimental, Creative) 

Conventional and traditional individuals may have a practical outlook, often favouring familiar ideas over the novel or abstract. They might be less inclined to seek out new experiences or indulge in creative thinking. 

Experimental and creative individuals tend to embrace new ideas and experiences with enthusiasm. They often have a rich imagination and an appreciation for diverse perspectives, enjoying exploration in both thought and action. 


Left side (Impatient) 

Right side (Patient) 

Impatient individuals have a low tolerance for situations where they feel frustrated or impeded. They might be quick to express their emotions and dissatisfaction when they encounter obstacles or delays.  

Patient individuals are even-tempered and tolerant. They typically approach interactions with a sense of calm and are able to remain composed, even in challenging situations. 


Left side (Modest) 

Right side (Self-confident) 

Modest individuals bring a sense of humility and diffidence to their interactions with others. They may be sensitive to feedback and can sometimes doubt or second-guess the value of their contribution relative to others.  

Self-confident individuals tend to exhibit self-assurance and confidence in their interactions with others. They are generally unconcerned with the prospect of failure or rejection, holding a belief in their ability to overcome challenges and bounce back from setbacks. 

Responding to questions from your team

Here are some questions your team may ask and how to respond to them. If you team member's question is not answered here, you can ask Coach Bo for assistance.

Can my personality traits change over time?  

Response: Whilst personality is generally considered stable over time, personality traits can evolve with life experiences, conscious efforts, and personal development. The Develop tool offers a snapshot of your current tendencies, but with self-awareness and practice, you can enhance, or moderate certain traits as needed. 

What if I don't agree with my assessment results?  

Response: It's not uncommon to have different perceptions of ourselves than what assessments indicate. Consider seeking feedback from trusted colleagues or a coach to gain additional perspectives. Reflect on specific instances that might align with the assessment and use this as an opportunity for self-discovery and growth. 

How can I use my Develop assessment results to improve my work performance?  

Response: Use your results to identify strengths you can leverage and areas for development that could enhance your work performance. Set specific, actionable goals for personal growth and seek opportunities that align with your traits. Collaborate with your team to find ways your unique attributes can contribute to collective success. 

Are there any limitations to personality assessments like Develop?  

Response: While personality assessments can provide valuable insights, they are not definitive measures of one's character or potential. They should be used as one of several tools for personal development and not as the sole basis for making important decisions about employment, promotions, or personal worth. 

How can I support a team member who may be struggling with their assessment results?  

Response: Offer a supportive and non-judgmental environment for them to express their concerns. Encourage them to explore the results with an open mind and to consider the potential for growth. Discuss how the team can provide support and opportunities for them to apply their strengths and work on development areas. 

How should I interpret my scores in relation to others? 

Response: It's important to understand that the Develop personality tool is not about comparing scores with others but about understanding your unique traits and how they contribute to your personal and professional life. Scores are relative to your own experiences and behaviours, and they provide a starting point for self-improvement and better team dynamics. 

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